Summary
The officialAssassin’s CreedTwitter account threw shade at Elon Musk by mocking hisPath of Exile 2credentials, or lack thereof. The move marks a continuation of a bizarre beef that started with the world’s richest known man taking shots atAssassin’s Creed Shadows.
Since its May 2024 reveal, the latest installment in Ubisoft’s open-world series has found itself targeted by some vocal groups for featuring a black protagonist in 16th-century Japan. In one of the most high-profile examples of this backlash,Elon Musk publicly claimed that “DEI kills art” andAssassin’s Creed Shadowsproves it. The executive producer for the franchise, Marc-Alexis Côté, subsequently characterized this comment as unproductive, asserting that the Tesla CEO was “feeding hatred” before the game was even out.
Musk has once again taken aim at the game in late March 2025 by remarking on therecently unbanned Twitch streamer Hasan Pikerposting a paidAssassin’s Creed Shadowspromotion on Twitter. “Hasan is a fraud,” the billionaire wrote in a March 25 tweet, before sharing another message in which he changed that label to a “sell-out.” Elaborating on this notion, Musk declared that “objectively, [Hasan] is promoting a terrible game just for the money.” This prompted a sharp response from the officialAssassin’s CreedTwitter account, asking, “is that what the guy playing yourPath of Exile 2account told you?”
Ubisoft Mocks Elon Musk For Calling Assassin’s Creed Shadows a ‘Terrible Game’
The cheeky comment was a reference toMusk’s recent admission of boosting hisPath of Exile 2account. The billionaire only admitted to doing so after it became apparent he couldn’t have achieved his high in-game ranking himself, as his account was active while he was publicly seen elsewhere. While some social media users labeled the act of paying to boost one’s video game account as a sign of insecurity and desperation to be liked, Musk insisted that everyone does this. He also admitted to boosting his account inDiablo 4, a game he claimed—in a late 2024 interview with Joe Rogan—he was among the world’s top 20 players in.
Assassin’s Creed Shadows Is Off to a Promising Start
In spite of some vocal criticism and the Elon Musk beef,Assassin’s Creed Shadowsis off to a strong start, having surpassed 2 million players in less than 48 hours of its March 20 release. The game is estimated to be the second-largest launch in the franchise afterAssassin’s Creed Valhalla, whose success was propped up by several uncontrollable factors like the global pandemic and Viking media renaissance.
Ubisoft’s newest title also received high-profile praise from some industry veterans. Most recently,BayonettacreatorHideki Kamiya said “normal people” don’t care forAssassin’s Creed Shadowscontroversies, dismissing them as overblown while saying he’s glad the game is doing well critically and commercially.
