Although rumors have swirled about a potential delay, Rockstar has been vocal about its plans to releaseGrand Theft Auto 6at some point this year. Reaffirming this release windowas recently as January 2025suggests that the game will indeed arrive sometime inside this annum, which means that it’s long past time Rockstar gave audiences a better look at the highly anticipated project.
Of course, one could make the argument thatGrand Theft Auto 6would sell like hotcakes even without any promotion—it’s just that prestigious. But a closer, more in-depth look at the upcoming game, aside from being a show of good faith for consumers, would be a boon forGTA 6’s publicity, ramping up hype to a fever pitch. Rockstar is no doubt planning some sort of gameplay or narrative showcase, but with the first and onlyGTA 6trailer being well over a year old at this point, the developer has some catching up to do. Thus, instead of another 90-second cinematic trailer, the next look atGTA 6ought to be substantial, and learning from a recent, viral trailer for a wildly different game could yield strong results.
Strangely Enough, Death Stranding 2’s Recent Trailer Could Be a Good Blueprint for GTA 6
Death Stranding 2’s Pre-Order Trailer Is a Hum-Dinger
Released on May 18, 2025, theDeath Stranding 2: On the Beachpre-order trailerprovides a whopping ten minutes of new footage. The trailer covers key narrative as well as gameplay elements, further illuminating Kojima’s highly enigmatic, cerebral action-sci-fi sequel. Naturally, fans of the first game have had their excitement renewed by this recent promotion, but even those with a more casual interest have perked up their ears in its wake.
The trailer, which is sitting at around two-million views at the time of writing, builds off the details introduced in earlierDeath Stranding 2promotions, deepening the game’s overall sense of mystery and intrigue. It’s hard to say that it actually answers many questions—that would be very unlike Hideo Kojima—but it is appropriately revealing, sparking greater interest. With Rockstar having to make up for lost time, and set the record straight following the myriadleaks and rumors surroundingGTA 6, a similarly substantive trailer could be a wise decision.
The Importance of Rockstar Delivering Fresh GTA 6 Information
As previously stated,GTA 6underperforming is nigh inconceivable: it is perhaps the most widely publicized game of all time. Indeed, the flurry ofspeculation swirling aroundGTA 6might actually be working to its advantage, serving as free advertising while the game itself gets to retain a sense of mystery; it’s hard for a game to disappoint when the majority of information about it has been formed within the idealistic minds of hopeful fans.
But this sort of goodwill isn’t permanent. In fact, it can often give way to resentment and ire if it’s abused, as has been seen in the cases of companies like EA and Ubisoft, whose reputations have plummeted over the years following behavior that is viewed as increasingly unfriendly to consumers. That’s not to say that Rockstar is in the same boat right now, but it could be if itsfutureGTA 6marketingisn’t transparent.
The most recentDeath Stranding 2trailer is bombastic, emotional, and unapologetically “Death Stranding.” It does an exceptional job of conveying the style and singular flair of the IP, and these two things—style and flair—are characteristics thatGTAhas in spades. It would be a shame for Rockstar not to leverage these strengths to their fullest extent, and a long, beefy trailer alaDeath Stranding 2’s could be just the way to do that.
Grand Theft Auto 6
WHERE TO PLAY
Grand Theft Auto VI heads to the state of Leonida, home to the neon-soaked streets of Vice City and beyond in the biggest, most immersive evolution of the Grand Theft Auto series yet.Jason and Lucia have always known the deck is stacked against them. But when an easy score goes wrong, they find themselves on the darkest side of the sunniest place in America, in the middle of a criminal conspiracy stretching across the state of Leonida — forced to rely on each other more than ever if they want to make it out alive.
