Summary
The massively-hyped March 2025Nintendo Directhas reportedly set a new record for the company, with millions of fans watching for the plethora of Nintendo news. Nintendo’s beloved “Direct” broadcasts have become some of the most highly-anticipated events in gaming, with the developer sharing tons of new information about new and upcoming games. Directs have hosted some of Nintendo’s biggest reveals ever, including the first showcases ofgames likeSuper Smash Bros. UltimateandThe Legend of Zelda: Tears of the Kingdom. Now, the most recent broadcast has set a new record for the gaming juggernaut.
The March 2025 Nintendo Direct was filled with plenty of exciting announcements about upcoming Switch games, including multiple majorNintendoproperties. The presentation featured some of the first gameplay reveals for the highly-anticipatedMetroid Prime 4 Beyond, showing off the newMetroid’s stunning graphics and Samus' newfound psychic powers. Nintendo also showcased several brand-new titles, including the exciting return of theTomodachi LifeandRhythm Heavenfranchises later this year. A new report now reveals that Nintendo’s recent Direct was one of its biggest yet.
As reported by StreamsCharts, Nintendo’s March 2025 Direct set a new record for the Japanese developer while also being one of its biggest showcases yet. Nintendo’s March Direct officially broke the record for “most concurrent viewers” on Nintendo’s official Japanese YouTube channel, with more than 1.1 million viewers simultaneously watching at its peak.The Nintendo Direct also made historyas one of Nintendo’s most-viewed Directs of all-time, finishing in third-place among Direct broadcasts with a peak of over 2.7 million viewers.
Nintendo’s March 2025 Direct Sets a New Record
The March 2025 Direct’s impressive performance rocketed the official Nintendo broadcast ahead of several of its peers. Nintendo’s March 2025 Direct currently stands as the most-viewed gaming showcase throughout the first three months of 2025, topping boththe “Pokemon Day” livestreamand Sony’s February 2025 “State of Play” broadcast among others. The Nintendo Direct’s third-place finish falls just behind the Nintendo’s E3 2021 Direct, which first revealedTears of the Kingdom,and the June 2024 Direct, which revealed bothMario & Luigi: BrothershipandZelda: Echoes of Wisdom.
With all the excitement surrounding the March 2025 Direct, Nintendo is far from done with its major new reveals. Nintendo already has its next Direct on the way next week, with anApril 2 broadcast focused on the Nintendo Switch 2as the developer’s next console. Nintendo is expected to not only give more details about the hardware for its upcoming new console, but also showcase some of the first games set to debut on the Switch 2. Nintendo fans look to have even more exciting updates on the way as Nintendo prepares to pull back the curtain on its next home console.
