Summary
YouTube Tests New Queue Recommendation Feature in Premium
While the new feature adds suggested videos to the Queue, they remain optional, requiring users to manually add or play them. The goal is to make finding videos that match a user’s taste easier. This isn’t the only recent change to YouTube’s Premium service. Earlier this year,YouTube introduced YouTube Premium Lite, a more affordable subscription tier that offers ad-free videos but does not include access to YouTube Music or ad-free music videos.
YouTube has been making significant improvements in 2025 to enhance both its regular and Premium services. In response to user and creator complaints about its advertising system,YouTube has announced ad changesaimed at reducing interruptions. Mid-roll ads will now appear less frequently, and fewer ads will be shown during crucial moments of videos to improve the overall viewing experience. These changes take effect on May 12 and are likely driven, at least in part, by growing competition from short-form video platforms and major streaming services.
Despite the competition,YouTube remains a leading streaming platform, offering a diverse range of services, including content creation, music, live streaming, and video streaming—all in one place. This versatility puts it in direct competition with more specialized platforms like Spotify, Twitch, and Netflix. To stay relevant, YouTube continuously rolls out new features aimed at enhancing the user experience. Its latest update is yet another step forward in keeping the platform fresh and competitive.
